Administrative Professionals Day, EVERY day

This year, in the wake of the economic recession and subsequent downsizing throughout the world, Administrative Professionals Day is celebrating ALL office professionals, whose tasks likely increased as office budgets tightened. These people are wearing more proverbial hats and working harder than ever to help achieve the their companies' goals. They rightfully deserve some recognition. And in some realms, they're getting it.

Someone somewhere has taken it upon himself to honor these hardworking people from one day per year to one whole week... out of 52 weeks. This is certainly a great thing, don't get me wrong. But here's what I don't get:

Why aren't we celebrating our administrative professionals every day? And what can we, the floral industry, do to 1) take this from a secondary floral holiday to a major one and 2) take this concept into the rest of the year?

I know many of us do some types of small promotions to drive floral sales for this special time of year, but perhaps we need a little more umph to really drive the industry. Maybe we need more advertising; maybe the day (or week) itself needs more awareness built up again; or maybe we need to talk directly to the HR director of every Fortune 500 company and remind them that happy, valued employees are good employees.

Whatever the magic solution may be, those of us in the flower business should work together to make sure that admin everywhere are feeling valued EVERY day.

And what better way to make them feel valued than with flowers?