Showing posts with label flowers for delivery. Show all posts
Showing posts with label flowers for delivery. Show all posts

Dec 20, 2011

Baby it's cold outside, but it's warm fuzzies in here!


The holidays tend to bring on a flood of emotions: Joy, surprise, anticipation, gratitude, love, maybe a little stress from time to time... Spending time with loved ones, carefully selecting the perfect tree, bedazzling the home, swapping gifts, cooking and eating traditional feasts, and traveling can truly cause one to experience every emotion on Plutchik's Wheel of Emotions (see image below) simultaneously. I'd argue that no other season has this impact on so many people.

Robert Plutchik's Wheel of Emotions, 1980 (Notice its floral shape!)

Like the holidays, flowers have an emotional impact on people, and their effects are resoundingly positive. Some of the top emotional benefits associated with flowers (according to a 2006 behavioral research study by Nancy Etcoff, Ph.D. of Massachusetts General Hospital and Harvard Medical School) are increased compassion towards others, diminished feelings of anxiety, stress and depression, and increased energy, happiness and enthusiasm. All particularly beneficial during the holidays!


Increased compassion for others

Reduced feelings of anxiety, stress and depression
 
Increased energy, happiness and enthusiasm
As it turns out, these favorable emotional shifts aren't only associated with receiving flowers - the flowers just have to be present in the home. So, they can be given as a present to a friend or a present to yourself - everybody wins! According to Etcoff, placing flowers in a high-traffic area (oh, let's say maybe the kitchen or living room this time of year) gives the most emotional bang for your floral buck. This makes sense really - higher exposure to flowers = elevated feelings of elation.

It's cold out there. You could light a fire or spike your eggnog to keep warm, but why not use flowers to make things warm and fuzzy?

Happy holidays from Lily and the Sun Valley Team!

Jul 22, 2011

Lily's Boots: Sun Valley's Open House



This week, I've decided to write about where my boots are going, not where they've been. On Sunday, they're bringing me right back here to our farm for our 24th annual Open House. I'm very excited for the event, as it's my first time and I've heard there's a lot to see and do. Yes, I'll be working during the show, but I still intend to check a few things out! Here's what I'm told you (and I) should see and do:

1. How we do things here.
Get an idea of how and where our Tulips, Asiatic lilies and Oriental lilies are planted, grown, harvested and bunched by taking a Guided Tour of the Greenhouses. Also check out how we pack our products at the Packing Display and see how we pasteurize our soil at the Soil Steaming Display. Finally, take a Hayride past our hoophouses and fields, where crops like Hydrangea and Iris are growing.


A hayride takes off for the fields (Open House 2010)

2. "Made in America" Design Show.
Floral designers from all over California and Oregon will  showcase their talent while taking you on a journey through "Roaring 20's," "Retro 40's," "Rock n' Roll 50's, 60's, and 70's, " and "Futuristic" eras with their designs. First, second and third place winners will be chosen for each category, and a Best in Show winner will be chosen from the first place category winners. Winners will be announced at 3:00 pm. The public (that means you!) will also be able to vote on their favorite design for the Pople's Choice Award.


The Best in Show Winner of 2010

3. The Masters in Action.
The Floral Design Show judges will also put on a show of their own - this is a must-see! Returning judges, Darlene Montgomoery CCE, MFD and Win Gonzalez, Jr. (former President of the Northwest chapter of AIFD), and newcomer Lily Chan (Vice President of the Northwest chapter of AIFD) will demonstrate their expertise on stage in the Main Showroom starting at 1:00 pm.


Darlene Montgomery gives a design presentation (Open House 2010)

4. Pick up bulbs and buy our flowers!
If you pre-ordered bulbs on our website, then you'll be able to pick them up at the General Store during the show. Also, we'll have a great range of our fresh flowers for sale, so get there early for the best selection!


Flowers and Bulbs for sale and pick-up (2010 Open House)

5. Entertainment for the whole family
All of the floral fun will be complimented by live music, food and refreshments, and a the ever-popular Kiddie Corner. So in between tours, shows and purchases, relax and recharge your batteries with a coffee or give the Jolly Jump a whirl (if you're a kid, of course)!


Lucky sisters bring home flowers! (Open House 2010)
 There's clearly plenty to keep you and me busy this coming Sunday. Everyone at the farm is excited to see familiar faces from the local community and our out-of-towner friends and family. If you're in the area on Sunday, please pop in at the farm and say hello!

Sun Valley's 24th Annual Open House
Where: 3160 Upper Bay Rd., Arcata, CA
When: Sunday, July 24th, 12 - 4 pm
Contact: Tina Uhl, (707) 825-5827
http://www.tsvg.com/

Jul 20, 2011

Christmas in July


Since the first ray of bright sunshine hinted at the the start of summer, all I've been thinking about (aside from flowers) is barbecues, sunscreen and swimming. But as it turns out, I should have been thinking about Christmas, of all things. Mind numbed by a warm weather-induced mental vacation, I turned to my team members last week for interesting topics to write about (they came up with a lot!), and someone mentioned the Christmas Greens industry gearing up for the holiday... in July. Aside from the Christmas Planner in Florists Review, I didn't know much about this at all. So, I sat down with our West Coast Evergreen division's greens expert extraordinaire Debbie to learn a bit more about the scent-astic world of Christmas evergreens.

Cedar
The very first thing I asked was "Why Christmas in July?" (Seemed like a good place to start.) She said it boils down to basic preparedness. Think of it this way: Remember Tickle Me Elmo? (Maybe there's a more recent example, but I'm not up on my must-have toys these days.) If you didn't get to that guffawing Muppet in time, you were going to have deal with some serious frowny faces come Christmas morning. Well, it happens pretty much the same way with Christmas Greens. While there sure are a lot of fir, pine and cedar trees out there, they're still a limited resource. The sooner you get to them, the more likely you are to get dibs on the primo varieties. This being Sun Valley, the Pacific Northwest greens we offer are the Tickle Me Elmos of the greens world, the premium stuff. Booking now equates to less frowny faces (read: more smiley faces) among your florist friends!

Douglas Fir
"What are Christmas Greens?" This is pretty basic, but I certainly would not have been able to give you the simplified answer before, which is incidentally Fir, Pine and Cedar. These three greens are the key ingredients that give us the signature smells and textures of Christmas. You could try lighting a candle to get those scents, but honestly nothing but the fresh greens themselves will give you the unique and special aromas. And you certainly won't get the symbolic meaning (evergreens are widely regarded as symbols of "eternal life") from an air freshener!

Our greens come from close surroundings, since our Arcata farm is essentially located in the heart of the Evergreens. Given our prime location, we're able to focus our energies on selecting the best greens available - the quality is based on color tones (we like the blue-green varieties), texture and vase life (it better last through the holiday!). Our close proximty to the product also allows us to obtain the greens when they're at their peak in the growing cycle.

Princess Pine
"How do we get our Christmas Greens?" The gathering of our Christmas greens depends on the season (obviously) and the elevation (interestingly). A general rule of thumb is that Christmas green collecting starts at low elevations, and as the season progresses, the elevation increases. So, right now our greens gatherers are scouting for the best trees, getting the required permits renewed, and collecting Pine Cones. Makes sense since the cones are the lowest to the ground! Juniper is foraged earliest in the season. Further up the hill, Cedar is gathered when its tips set (meaning new growth has stopped) just before the winter chill sets in. Once the first cold snap occurs, Noble Fir is ready to gather. Finally, Pine and Douglas Fir, which pack the most powerful scents, are brought in from the highest elevations until access is restricted due to the mountain snow. 

"Who's bringing the green?" The people gathering our West Coast Evergreens usually consist of families who have been foraging for years. The trade is passed down from generation to generation, which means these folks are incredibly experienced. They have to be, since it's no cake walk getting to some of the greens, especially at high elevations. They must have a profound love of being in the woods as well, since they're spending a good portion of their time among the trees.

"How do you keep the greens green?" This may be common knowledge, but greens in general are the longest lasting part of an arrangement. The same is true for Christmas greens. Before they are ready to be made into wreaths or arrangements, they like to stay in their boxes in cold temperatures (not just cool; their natural environment is cold, so the colder, the better). To prolong their display life, your best bet is to keep them moist - use a spray bottle to give them a light mist. This also gives them a nice sheen. When they're part of an arrangement and the other flowers fade, the greens themselves can be kept and displayed on their own, or just add more flowers for an entirely new arrangement. No matter what, you'll be able to enjoy that fabulous smell throughout the holidays!

After learning a bit more about what goes on with our West Coast Evergreen division this time of year, I'll be thinking of Christmas scents and Santa in addition to sunglasses and sand. If you're already starting to tackle your Christmas list, make sure you put Cedar, Douglas Fir, Princess Pine and Noble Fir at the top of your priority list. Like the Xbox 360 of 2009 or Furbies of 1998, these greens won't be on the shelves long!

And for more ways to enjoy your Christmas greens, check out some of these enhanced bunches:


Red and Green Supreme (Ilex with Cedar)
  

10 stem Tulips and Douglas Fir

 
3 stem Orientals and Cedar


Please visit our resource page to learn more about West Coast Evergreen: http://www.thesunvalleygroup.com/thesunvalleygroup/pdf/SV_RP_WestcoastEvergreen.pdf

And to learn more about our Holiday Tulip Enhanced Bunches, please visit:
http://www.thesunvalleygroup.com/thesunvalleygroup/pdf/SV_RP_HolidayTulipsECB.pdf


Jul 15, 2011

Lily's Boots: Willow Creek Part 1 - Avenue of the Giant Cotinus


Willow Creek, California, once a logger town boasting more sightings of Bigfoot than tourists, now hosts scads of heat-seeking Humboldtians during the summer months. The sun-drenched mountainous climate offers at least a 10 degree temperature boost (sometimes over 30 degree increase!) over the sea-level coastal towns in Humboldt during the summer, hence the massive influx of vacationers this time of year. It also hard-freezes in the winter, hence the very low incidence of vacationers during that time of year. This climate provides one of our Sun Valley farms, which is nestled in a, well, sunny valley just up the hill  from the Trinity River (elevation 640 feet), perfect growing conditions for some of our seasonal crops.

This week, I was fortunate enough to accompany Lane on his Sunday afternoon ritual visit to the Willow Creek farm. I didn't bring my boots, but I did bring my dog Pearl, who was happy to ride in the back seat of Lane's extended cab, four-door truck with Lane's dogs Mae-Mae and Grizzly. The farm is about 40 minutes drive (or 30 minutes riding with Lane!) from our Arcata farm via the curvy SR-299, which takes you past magnificent views of hills, rivers and Redwoods. This route is a far cry from the straight-as-an-arrow I-39, which pierces endless miles of Illinois cornfields, that I used to travel by!

Once the five of us arrived in Willow Creek, which has one main drag dotted with a few restaurants, a gas station and a museum/gift store that sells "Bigfoot stepped on me in Willow Creek, California" t-shirts (I know this because I now own one), we turned towards the river and drove past summer cottages and local farms, several of which are organic and sell at local restaurants and farmer's markets, until we reached our farm gate. The first thing I noticed when we began our plummet down the steep gravelly road leading to the farm was the absolutely breathtaking view. In every direction there was something worth seeing: wildflowers and berries to the left, blue skies, trees, the river, and our crops and to the right - simply beautiful!


View of Willow Creek farm from top of the road

When we got closer to the farm, I was overwhelmed by the amazing scent  of rose bushes (from which we harvest rosehips) permeating the air. I don't know if it's because I'm a girl or if it's the same for everyone, but strolling through a mountain valley under blue skies while immersed in the aroma of roses makes me want to run around singing at the top of my lungs. Um, anyway...

I strolled with Lane through Virbunum, Rosehip, Ilex, Photinia, Chinese Lantern and Cotinus crops on this journey to Willow Creek, so there is no way I could share all of the information I learned from Lane in one blog post. Lane is a walking floral encyclopedia, and I think Blogger might have a policy on post length. So, I'm going to break the experience up into a series of posts in order to give you the fullest detail possible on each crop. Since we have a small bit of Cotinus being harvested now, that seems like a good place to start.

Lane and Mae-Mae, checking out Cotinus

Cotinus, known as smokebush by the landscaping trade, simply loves to grow. I don't know how else to put it. From our grower's standpoint, Sun Valley's four acres of "Royal Purple" Cotinus are a dream to grow and maintain, since the crop seems to have an insvisible shield against all kinds of diseases and pests. And its growth rate is nothing short of amazing! Our team trims it down to the ground at the end of its season, and from early spring through September, it reaches about eight feet, which is when its new growth stops.

To illustrate the growth rate... While we were at the farm, Lane showed me pictures he took on previous Sunday expeditions: On April 10th the Cotinus were only sprouts; on May 15th, they had reached six inches. The crops I saw on Sunday were about up to my shoulders in some places (I'm 5'6")! Incredible! I hope I get an opportunity to walk these fields again when the Cotinus is towering over my head!

 
Cotinus Sprouts on April 10, 2011

Six inch Cotinus on May 15, 2011


Shoulder-height Cotinus on July 10, 2011

There is an exception to this amazing height rule, however: Sleepers. When an individual Cotinus plant has too many stems, which can vary from plant to plant, it eventually becomes unable to to support the growth of each stem. On these plants, new growth on some of the stems stops much earlier in the year. These stems are called Sleepers. Fortunately, they are still pretty tall by the time they stop growing (when you consider vase standards); and the lack of new growth means the stems will not wilt anytime soon; and we're able to start harvesting them as early as right now! (Whew, taking a breath!)

 
It's somewhat difficult to see, but the Sleepers are on the bottom left of this picture.
Notice they do not have any new growth at the top.
Not sure what new growth looks like?
Scroll down...

The small reddish bloom at the top of the plant is the new growth.


Continus with new growth - still growing!

I was thoroughly impressed with our Cotinus crop, and I will certainly have a new appreciation for it when I use it in arrangements this coming autumn. (By the way, cut the stems and place in tepid water with flower food when you bring cut Cotinus home.) When you're using Cotinus in fall arrangements, remember you're in the presence of a giant!

The avenue of the giant Cotinus was just one small (well, technically large) part of my overall Willow Creek experience. Be on the lookout for upcoming posts on the other fantastic Willow Creek crops: Ilex, Viburnum, Rosehips... So much fascinating information - so much to learn!



To learn even more about Cotinus, visit our Resource Page: http://www.thesunvalleygroup.com/thesunvalleygroup/pdf/SV_RP_Cotinus.pdf

Jul 11, 2011

Guest post from uBloom's JMH Schwanke!

J Schwanke visits our Sun Valley Arcata farm!

In light of our Arcata uBloom video release (coming today!), I asked my friend JMH Schwanke to do a guest post on our blog to tell us about his trip out here and whatever else his heart desired! Here is what he had to say:

My Friend Lily SunValley and I were chatting the other day... and Lily asked if I would like to be a guest blogger for Sun Valley! It was perfect timing... as our uBloom Team was readying themselves for the Sun Valley Arcata Premiere on the CA Grown Experience!
This was the JTV Crew's Second Visit to a Sun Valley Location... (we visited Sun Valley Oxnard Last September to see where Lily was born and also the Matsumoto flower fields and the Largest Cooler I have ever seen in my Life! Check it out on the CA Grown Experience visits Sun Valley Oxnard on uBloom.com)...and let me tell you... Oxnard and Arcata are Two Different Worlds!
This April we kicked off our Second Visit to the CA Flower Farmers with a Stop in Arcata CA at The Sun Valley Group! I can only begin to tell you how fascinating this trip was... and what an honor to be on a guided tour with Lane DeVries... CA Flower Farmer and owner of Sun Valley!
As a Flower Designer... I've always enjoyed creating with Sun Valley Flowers... they are simply... The Finest Quality Flowers and they NEVER Ever Disappoint... the Colors, the Varieties, the Long Lasting Performance... the List goes on and on!
But this was a different take for me... Our Visit focused on the Growing Process! The steps that Sun Valley takes to make typical seasonal flowers available everyday... Tulips 24/7!

It's pretty remarkable when you get to walk with a farmer through his fields as he shares his unique perspective and passion.... one on one! I liken it to "Singing with Tony Bennett" , "Dancing with Ginger Rogers" or "Painting with Monet"... you're side by side with the "expert"... those opportunities don't come around too often... and I was enthralled!


J and Lane talking flowers

I'll Admit it... I'm a HUGE Lane DeVries Fan! (A "groupie" if you will...) Lane amazes me... his Passion for Flowers is infectious... his Dedication...Limitless, and he's Compelling! I listened to every word... every second... knowing full well that his goal.. (and the goal of Sun Valley) is "Never be satisfied"! The message is clear... For Lane... it's all about the FLOWERS!

This "municipality"... Yes Sun Valley Group is just like it's own flower village... Street Signs, Transportation (in the Dutch tradition... bikes stand by to get quickly from one spot to another)... and topography...( The "Mountain" of Compost Rich Soil...)...the locations... 70+ Coolers (and heaters... Did you know that IRIS Bulbs are held dormant HEAT rather than cold temperatures? Surpise!)... The "residents" are Harvesting, Processing and Packaging... is like a finely tuned orchestra... each team member delivering their specific talent in unison to create the Sun Valley Flower "Symphony"! This is one well-oiled machine!


Crossroads at Sun Valley Arcata farm

It starts with Tons of Dirt (that Very Special "Humboldt Gold")... Millions of bulbs... Cooler after cooler... dedicated to scientifically delivering Soil Grown Tulips year round... for Flower Lovers Everywhere! It's staggers the Mind... and electrifies the senses! Degree by degree... breath by breath... drop by drop...Sun Valley coaxes and cares for each and every flower... from Bulb to Bloom!



Tulip bulbs ready for planting

Tulips just sprouting up

Parrot Tulips ready to go to their new home

It's an adventure... the Sun Valley Adventure... working with Nature to provide (year round) those fleeting Spring Flowers... Tulips, Hyacinth Iris... Ohhh BTW... The IRIS... Recently I attended the International Floral Expo in Miami and Sun Valley was there with Carts of IRIS... (and Loads of LILIES)... sharing their Passion for Flowers in True Sun Valley Style! Remember I told you... It's ALL about the Flowers!!


Carts full of Telstar Iris

Sumatra Lilies at IFE - Wow!

And that being said... it's Easy to see... Sun Valley is still a Flower Farm... Man working with Nature... side by side... with respect and admiration! Bulbs are planted... roots are established... leaves appear and flowers bloom... day in day out... Planting, Growing, and Harvesting... the process is never ending... and Thank Goodness because the Flower Keep Coming... thanks to our Local Flower Farmers!


Rows of Tulips in one of the Greenhouses

Lane among the tulips

The opportunity I've been afforded creating the CA Grown Experience has been Life Changing... I realize I look at Flower Differently NOW... (and I'm a 4th Generation Florist... Designer, Store Owner, TV Host, Flower Expert... ) but it took this experience of Traveling from CA Flower Farm to CA Flower Farm... meeting the Farmers to realize that it's not merely a bucket of Tulips...NOW It's a Bucket of Lane's Tulips... (or a Bucket of Chad's Roses... or Mel's Protea)... because it's Personal! I Know First Hand "Where my Flowers come from!"... and that is very VERY Special!

We look to Our Flowers for their Beauty, their fragrance... and even their Healing properties... because of the CA Grown Experience... Now I look a little further... to the Flower Farmer... who had the vision to plant the Flowers I love so very much!
Thanks Lane... for being my Flower Farmer... and my Friend! I love Flowers... I love Tulips and I Love Sun Valley! Thanks for the Memories!!!

J, Lane & the uBloom Crew

Take Care Lily!!! Thanks for asking me Guest Blog... and Did I mention you look particularly AWESOME in that Color??! and That you Smell especially Wonderful Today?

XXOO!

J

Everything Flowers at http://www.ubloom.com/!


Gosh J, thanks for the flattering words! More importantly, thanks for your support of our farms and the floral industry as a whole. So excited for the Sun Valley Arcata video and videos to come!

Jul 7, 2011

Crocosmia "Lucifer": Devilish name, Heavenly flower


Just the other day, I saw the first signs of Crocosmias popping up. These fiery blooms, native to South Africa, turn our Arcata 27th Street fields into a brilliant sea of red from July through August. Their season usually starts around the last week of June, but the unseasonably cool weather we experienced throughout California earlier this year slowed them down just a bit. Aside from their seasonality, here's what you need to know about Crocosmias:

Crocosmia is part of the iridaceae family, meaning it's like a first cousin of Gladiola and Iris (about which you can learn more here). The variety we grow at Sun Valley is nicknamed "Lucifer" for its brilliant red color. Think little horns, cloven hooves, pitchfork... Yep, that Lucifer.

Saffron spice
Despite the name, Crocosmia is an eye-catching delight to see and to smell (when dried), that is, if you enjoy the smell of saffron. The name Crocosmia actually comes from the Greek words "krokos" (saffron) and "osme" (smell). If you aren't sure if you enjoy the smell of saffron because you don't know what saffron smells like, I can't really explain it in words. All I can tell you is it is not your typical floral smell! I guess you'll just have to pick up some dried Crocosmia to experience it for yourself, since the flower is more affordable than the spice!

When growing Crocosmia, warmer climates require replanting of their corms (sort of like bulbs) each fall or winter. Arcata's unique cool growing conditions that I'm always going on about allow the crop to come back strong year after year (volunteer growth). Now that they're ready to harvest, our Iris team doubles as a Crocosmia crew, which works out since the fields are right across from each other. Similar to Iris picking, the crew can tell when Crocosmia is ready to pick from the amount of color (in this case, red) showing on the flower. It's all in the family, I guess!

Just in case you are now scratching your head and saying "What about Montbretia?", I'll tell you a bit about what makes Crocosmia and Montbretia slightly different beasts. The Montbretia is smaller, orange in color, and it comes in about 30 days after Crocosmia. Also, Montbretia has a higher flower-to-pod ratio than Crocosmia. Of course, this is all dependent on the weather, which way the wind's blowing, how active our bees are for the season, how much the dogs bark at night... You get the idea. Basically, the pods vary from year to year, which affects which pods we end up distributing in the fall. More on pods below.
Sun Valley Team Member harvesting Crocosmia

As it happens, there are several ways to enjoy Crocosmia after it's harvested. Of course, the exotic fresh cut flower is interesting enough to display as a single stem, or it gives an exciting twist to an everyday arrangement. (As with most cut flowers, cut stems and place in tepid water.) You can also prolong your enjoyment by drying the flower (for simple drying instructions, click here). But wait, there's more! Once the flowers are done blooming around September, Montbretia pods come in. I'm told that the pods are great for adding texture in arrangements. They can also be painted for extra pizazz. Since my arranging skills are still limited to putting a bunch of single varieties in a vase (see examples here and here), I'm looking forward to getting my hands on some of these pods and trying this texture thing out for myself.


Crocosmia field in full bloom
That just about covers my recently acquired knowledge of the heavenly "Lucifer" Crocosmia. If you have anything to add, please let me know in the comments. And if you have any questions, feel free to ask. I'll do my best to find the answers! Our Flower Resource page has a bit more information on Crocosmia as well. Check it out here: http://www.thesunvalleygroup.com/thesunvalleygroup/pdf/SV_RP_Crocosmia.pdf




STAY TUNED: For those of you who attended IFE 2011, we will be raffling off three iPads right here on the blog TOMORROW, so make sure to watch the video! Good luck to the entrants!

Jun 24, 2011

Lily's Boots: The top 5 things I learned at Social Media School for Farmers


Have you heard the one about the flower farmer who started a blog?

Despite what it sounds like, this isn't a joke. It's KnowaCaliforniaFarmer.com, and it's the growing reality for farmers of all types. Today's consumers are demanding more and more information about where their everything comes from. Meanwhile, producers of everything are trying to find efficient ways to tell those consumers just where their bit of everything comes from. Enter Social Media, the ever-evolving online networking realm once utilized exclusively by techies and teenagers.

Now Social Media is used by just about everyone from your family dentist to your 87-year-old grandmother. And because they're all there, folks in the farming industry (yes, this includes flower farmers) have considerable potential to reach them. However, social networking doesn't just magically click for most, especially when you spend more time in the field than at a desk. That's precisely why Know a California Farmer created a series of workshops designed to teach farmers how to share their farming stories through the use of platforms like Facebook, Twitter, blogs and of course, the KnowaCaliforniaFarmer.com website.

And that, my friends, is where my boots went this week: down to the lovely and scenic Bakersfield, California, where the most recent Know a California Farmer Social Media Workshop was held.

Here were my top 5 takeaways from this workshop:

1. People like stories. I'm not referring to Dr. Seuss here (although people do like his stories). When it comes to business, people want to know the personal story behind the business. Where do you come from? Why do you do what you do? Tell people about it. They want to know.

2. The days of talking AT people are gone. Old school marketing = tell them you're the biggest and the best and they'll buy your products. Social Media marketing = develop relationships within your community and maybe they'll keep your products in their consideration set.

3. You can run, but you can't hide! "Transparency" is a word that gets bounced around a lot in the world of social media, and it basically means that being open and honest with your audience is much more conducive to building relationships than trying to keep things from them. Tell 'em where that tulip comes from and how you grow it. They'll thank you for it.

4. We're in this together, folks. The more we as farmers, whether harvesting carrots or irises, work together to share our stories, the stronger we as an overall industry become. Rather than focusing on other farms, think of your competition today as all of those voices on the web that might be speaking out against what your industry is trying to accomplish. Now set the public straight by telling them the truth about what you do! 

5. The more we talk, the more they'll listen. I'm particularly fond of this idea, since talking is one of my favorite pastimes. But what this basically means is that more social media content produced by California farmers equates to more opportunities for our consumers to get to know us. The more they know us, the more they like us! So let's get talking!

There were several more social media tips and tricks that I learned from this workshop, but these were the overarching themes that I felt were most relevant to the California farming industry as a whole. Thank you to Know a California Farmer for the education and inspiration!


Now tell me, what's your farming story?