Showing posts with label Iris. Show all posts
Showing posts with label Iris. Show all posts

Jan 30, 2012

The Return of the Iris

There comes a time - well, a few times - in every flower farmer's career when he finds one of his crops doesn't perform according to plan. Infinite factors, including a drought or a flood, weather that's too hot or too cold, or fluke problems with the crop itself, can have adverse effects on the flowers' well-being.

As many of you already know, this was recently the case with our iris production. A number or things didn't go quite right at exactly the same time, and we were left with little iris to show for it.

Well, my friends, spring is here in California and Iris is making a comeback! Here's a quick photo tour of the iris crops in Oxnard (taken last Thursday):







If you're ready for Iris, it's ready for you! Thanks for waiting!

Jul 30, 2011

Lily's Boots: Why Brides Need Flowers to Take the Plunge



Dress               Check!
Venue              Check!
Invitations         Check!
Flowers            Check!
Cake...
               
Last night, I sat down with a friend to help her choose flowers for her upcoming wedding. I was happy to point her in the direction of flowers that suit her taste, show her some unique varieties, and tell her how to take care of them all the way from the shop to the alter. (I couldn't have done that a year ago.) Mostly, I was happy because she was happy, and I could feel her elation grow with the addition of each Green Ball and Chamomile Button. This inspired me to take Lily's Boots down the aisle for today's post.

Since wedding season is in full swing (and let's be honest, because I'm a girl), I've been perusing the wedding blogs to keep my finger on the pulse of the latest trends, especially floral, for tying the knot. While I've noticed a few overlapping themes (green wedding, outdoor wedding, Anthropologie wedding, etc.), what resounds the most is that today's weddings are all about individuality, not necessarily the latest trends. And the flowers reflect that. Throughout my quest to stay current on today's most stylish vow swaps, I've seen arrangements taller than my house and wild flowers placed in mason jars. I've seen flowers in the hair, on the cake, in Radio Flyers, and floating in ponds. I've seen real flowers accompanied by larger-than life paper flowers painstakingly cut and pieced together by hand. Elaborate, simple. Traditional, contemporary. Monochromatic, multi-colored. The point is I've seen flowers in 99.9% of photos depicting folks enjoying their big day.

The greater point is, after all this time, most people still consider flowers one of the staples of their ceremonies and receptions. The bouquet, the flower girl, the centerpieces - they haven't gone anywhere. Even as cake is phased out by cupcakes and French pastries, puffy bridesmaid dresses are replaced by fashion-forward dresses that can actually be reworn, and tuxedos make room for denim, flowers remain front and center. As you might imagine, I have a few theories as to why flowers continue to show up at each and every matrimonial ceremony.

1. Style
What bride doesn't want her day to be beautiful, both emotionally and aesthetically? I think most of us can agree that the natural beauty of flowers is enough to fill any venue, be it a Four Seasons or a backyard barn, with a touch of class, elegance and whimsy.

2. Self-expression
As I mentioned before, today's couples are all about showcasing what makes their loving relationship unique. Given the hundreds of thousands of flower varieties out there, and then multiplying them by the endless ways they can be arranged, my calculations show that there are infinite ways to use flowers as focal points. Not only that, but with various symbolic meanings, emotional triggers and signature shapes and colors, the flowers a couple chooses for their wedding can actual communicate who they are as people.

3. Happiness
I've harped on about this before, but flowers are shown to truly make people happy. On an already joyous occasion, why not add a little emotional buffer, like a happiness insurance policy? You know, just in case of rain or some other wedding day stressor. Brides must already be privy to this flowers and happiness information because they're still positioning flowers in every visual field in their marriage site.

For whatever the reason they love flowers, I love that brides still love them. I'll admit that as a grower, Sun Valley isn't directly involved in weddings, but brides indirectly account for a large portion of the demand for our flowers. So as it turns out, I'm not the only one at the farm paying attention to trends. Like most brides, our production team plan well in advance (years even) to make sure we have just the right flowers at the right time. Year-round availability and seasonally appropriate coloring of our core crops (Tulips, Lilies, Irises), plus seasonal items like Montbretia, Cotinus and Rosehips help us fill bridal bouquets with the flowers brides want, when they want them. And if what we do here at our farm can ultimately make brides feel stylish, unique and (for Pete's sake) happier, then I'm thrilled that I'm a part of it!



To get an idea of what we have available this season, check out our Sun Valley Showroom: http://www.thesunvalleygroup.com/thesunvalleygroup/Showroom2.cfm?site=svf

Jul 22, 2011

Lily's Boots: Sun Valley's Open House



This week, I've decided to write about where my boots are going, not where they've been. On Sunday, they're bringing me right back here to our farm for our 24th annual Open House. I'm very excited for the event, as it's my first time and I've heard there's a lot to see and do. Yes, I'll be working during the show, but I still intend to check a few things out! Here's what I'm told you (and I) should see and do:

1. How we do things here.
Get an idea of how and where our Tulips, Asiatic lilies and Oriental lilies are planted, grown, harvested and bunched by taking a Guided Tour of the Greenhouses. Also check out how we pack our products at the Packing Display and see how we pasteurize our soil at the Soil Steaming Display. Finally, take a Hayride past our hoophouses and fields, where crops like Hydrangea and Iris are growing.


A hayride takes off for the fields (Open House 2010)

2. "Made in America" Design Show.
Floral designers from all over California and Oregon will  showcase their talent while taking you on a journey through "Roaring 20's," "Retro 40's," "Rock n' Roll 50's, 60's, and 70's, " and "Futuristic" eras with their designs. First, second and third place winners will be chosen for each category, and a Best in Show winner will be chosen from the first place category winners. Winners will be announced at 3:00 pm. The public (that means you!) will also be able to vote on their favorite design for the Pople's Choice Award.


The Best in Show Winner of 2010

3. The Masters in Action.
The Floral Design Show judges will also put on a show of their own - this is a must-see! Returning judges, Darlene Montgomoery CCE, MFD and Win Gonzalez, Jr. (former President of the Northwest chapter of AIFD), and newcomer Lily Chan (Vice President of the Northwest chapter of AIFD) will demonstrate their expertise on stage in the Main Showroom starting at 1:00 pm.


Darlene Montgomery gives a design presentation (Open House 2010)

4. Pick up bulbs and buy our flowers!
If you pre-ordered bulbs on our website, then you'll be able to pick them up at the General Store during the show. Also, we'll have a great range of our fresh flowers for sale, so get there early for the best selection!


Flowers and Bulbs for sale and pick-up (2010 Open House)

5. Entertainment for the whole family
All of the floral fun will be complimented by live music, food and refreshments, and a the ever-popular Kiddie Corner. So in between tours, shows and purchases, relax and recharge your batteries with a coffee or give the Jolly Jump a whirl (if you're a kid, of course)!


Lucky sisters bring home flowers! (Open House 2010)
 There's clearly plenty to keep you and me busy this coming Sunday. Everyone at the farm is excited to see familiar faces from the local community and our out-of-towner friends and family. If you're in the area on Sunday, please pop in at the farm and say hello!

Sun Valley's 24th Annual Open House
Where: 3160 Upper Bay Rd., Arcata, CA
When: Sunday, July 24th, 12 - 4 pm
Contact: Tina Uhl, (707) 825-5827
http://www.tsvg.com/

Jul 11, 2011

Guest post from uBloom's JMH Schwanke!

J Schwanke visits our Sun Valley Arcata farm!

In light of our Arcata uBloom video release (coming today!), I asked my friend JMH Schwanke to do a guest post on our blog to tell us about his trip out here and whatever else his heart desired! Here is what he had to say:

My Friend Lily SunValley and I were chatting the other day... and Lily asked if I would like to be a guest blogger for Sun Valley! It was perfect timing... as our uBloom Team was readying themselves for the Sun Valley Arcata Premiere on the CA Grown Experience!
This was the JTV Crew's Second Visit to a Sun Valley Location... (we visited Sun Valley Oxnard Last September to see where Lily was born and also the Matsumoto flower fields and the Largest Cooler I have ever seen in my Life! Check it out on the CA Grown Experience visits Sun Valley Oxnard on uBloom.com)...and let me tell you... Oxnard and Arcata are Two Different Worlds!
This April we kicked off our Second Visit to the CA Flower Farmers with a Stop in Arcata CA at The Sun Valley Group! I can only begin to tell you how fascinating this trip was... and what an honor to be on a guided tour with Lane DeVries... CA Flower Farmer and owner of Sun Valley!
As a Flower Designer... I've always enjoyed creating with Sun Valley Flowers... they are simply... The Finest Quality Flowers and they NEVER Ever Disappoint... the Colors, the Varieties, the Long Lasting Performance... the List goes on and on!
But this was a different take for me... Our Visit focused on the Growing Process! The steps that Sun Valley takes to make typical seasonal flowers available everyday... Tulips 24/7!

It's pretty remarkable when you get to walk with a farmer through his fields as he shares his unique perspective and passion.... one on one! I liken it to "Singing with Tony Bennett" , "Dancing with Ginger Rogers" or "Painting with Monet"... you're side by side with the "expert"... those opportunities don't come around too often... and I was enthralled!


J and Lane talking flowers

I'll Admit it... I'm a HUGE Lane DeVries Fan! (A "groupie" if you will...) Lane amazes me... his Passion for Flowers is infectious... his Dedication...Limitless, and he's Compelling! I listened to every word... every second... knowing full well that his goal.. (and the goal of Sun Valley) is "Never be satisfied"! The message is clear... For Lane... it's all about the FLOWERS!

This "municipality"... Yes Sun Valley Group is just like it's own flower village... Street Signs, Transportation (in the Dutch tradition... bikes stand by to get quickly from one spot to another)... and topography...( The "Mountain" of Compost Rich Soil...)...the locations... 70+ Coolers (and heaters... Did you know that IRIS Bulbs are held dormant HEAT rather than cold temperatures? Surpise!)... The "residents" are Harvesting, Processing and Packaging... is like a finely tuned orchestra... each team member delivering their specific talent in unison to create the Sun Valley Flower "Symphony"! This is one well-oiled machine!


Crossroads at Sun Valley Arcata farm

It starts with Tons of Dirt (that Very Special "Humboldt Gold")... Millions of bulbs... Cooler after cooler... dedicated to scientifically delivering Soil Grown Tulips year round... for Flower Lovers Everywhere! It's staggers the Mind... and electrifies the senses! Degree by degree... breath by breath... drop by drop...Sun Valley coaxes and cares for each and every flower... from Bulb to Bloom!



Tulip bulbs ready for planting

Tulips just sprouting up

Parrot Tulips ready to go to their new home

It's an adventure... the Sun Valley Adventure... working with Nature to provide (year round) those fleeting Spring Flowers... Tulips, Hyacinth Iris... Ohhh BTW... The IRIS... Recently I attended the International Floral Expo in Miami and Sun Valley was there with Carts of IRIS... (and Loads of LILIES)... sharing their Passion for Flowers in True Sun Valley Style! Remember I told you... It's ALL about the Flowers!!


Carts full of Telstar Iris

Sumatra Lilies at IFE - Wow!

And that being said... it's Easy to see... Sun Valley is still a Flower Farm... Man working with Nature... side by side... with respect and admiration! Bulbs are planted... roots are established... leaves appear and flowers bloom... day in day out... Planting, Growing, and Harvesting... the process is never ending... and Thank Goodness because the Flower Keep Coming... thanks to our Local Flower Farmers!


Rows of Tulips in one of the Greenhouses

Lane among the tulips

The opportunity I've been afforded creating the CA Grown Experience has been Life Changing... I realize I look at Flower Differently NOW... (and I'm a 4th Generation Florist... Designer, Store Owner, TV Host, Flower Expert... ) but it took this experience of Traveling from CA Flower Farm to CA Flower Farm... meeting the Farmers to realize that it's not merely a bucket of Tulips...NOW It's a Bucket of Lane's Tulips... (or a Bucket of Chad's Roses... or Mel's Protea)... because it's Personal! I Know First Hand "Where my Flowers come from!"... and that is very VERY Special!

We look to Our Flowers for their Beauty, their fragrance... and even their Healing properties... because of the CA Grown Experience... Now I look a little further... to the Flower Farmer... who had the vision to plant the Flowers I love so very much!
Thanks Lane... for being my Flower Farmer... and my Friend! I love Flowers... I love Tulips and I Love Sun Valley! Thanks for the Memories!!!

J, Lane & the uBloom Crew

Take Care Lily!!! Thanks for asking me Guest Blog... and Did I mention you look particularly AWESOME in that Color??! and That you Smell especially Wonderful Today?

XXOO!

J

Everything Flowers at http://www.ubloom.com/!


Gosh J, thanks for the flattering words! More importantly, thanks for your support of our farms and the floral industry as a whole. So excited for the Sun Valley Arcata video and videos to come!

Jun 24, 2011

Lily's Boots: The top 5 things I learned at Social Media School for Farmers


Have you heard the one about the flower farmer who started a blog?

Despite what it sounds like, this isn't a joke. It's KnowaCaliforniaFarmer.com, and it's the growing reality for farmers of all types. Today's consumers are demanding more and more information about where their everything comes from. Meanwhile, producers of everything are trying to find efficient ways to tell those consumers just where their bit of everything comes from. Enter Social Media, the ever-evolving online networking realm once utilized exclusively by techies and teenagers.

Now Social Media is used by just about everyone from your family dentist to your 87-year-old grandmother. And because they're all there, folks in the farming industry (yes, this includes flower farmers) have considerable potential to reach them. However, social networking doesn't just magically click for most, especially when you spend more time in the field than at a desk. That's precisely why Know a California Farmer created a series of workshops designed to teach farmers how to share their farming stories through the use of platforms like Facebook, Twitter, blogs and of course, the KnowaCaliforniaFarmer.com website.

And that, my friends, is where my boots went this week: down to the lovely and scenic Bakersfield, California, where the most recent Know a California Farmer Social Media Workshop was held.

Here were my top 5 takeaways from this workshop:

1. People like stories. I'm not referring to Dr. Seuss here (although people do like his stories). When it comes to business, people want to know the personal story behind the business. Where do you come from? Why do you do what you do? Tell people about it. They want to know.

2. The days of talking AT people are gone. Old school marketing = tell them you're the biggest and the best and they'll buy your products. Social Media marketing = develop relationships within your community and maybe they'll keep your products in their consideration set.

3. You can run, but you can't hide! "Transparency" is a word that gets bounced around a lot in the world of social media, and it basically means that being open and honest with your audience is much more conducive to building relationships than trying to keep things from them. Tell 'em where that tulip comes from and how you grow it. They'll thank you for it.

4. We're in this together, folks. The more we as farmers, whether harvesting carrots or irises, work together to share our stories, the stronger we as an overall industry become. Rather than focusing on other farms, think of your competition today as all of those voices on the web that might be speaking out against what your industry is trying to accomplish. Now set the public straight by telling them the truth about what you do! 

5. The more we talk, the more they'll listen. I'm particularly fond of this idea, since talking is one of my favorite pastimes. But what this basically means is that more social media content produced by California farmers equates to more opportunities for our consumers to get to know us. The more they know us, the more they like us! So let's get talking!

There were several more social media tips and tricks that I learned from this workshop, but these were the overarching themes that I felt were most relevant to the California farming industry as a whole. Thank you to Know a California Farmer for the education and inspiration!


Now tell me, what's your farming story?

Jun 18, 2011

Lily's Boots: Flowers, boots and the Miami heat


I'm here in the midst of the third and final day of the International Floriculture Expo - Miami edition. I have been preparing for this event for what feels like a very long time, and while I think i was well-prepared for the goings-on in our booth, I was in no way prepared for the floral extravaganza that is the IFE: the Disneyland for floral enthusiasts, the Mecca of all things new and remarkable in the floral industry, the land where working is downright fun.

Of course it was great for the reasons I had anticipated: yesterday’s ceremony in which Lane named a lily for Stan Pohmer; featuring our fantastic flowers using materials from the farm (auction cart shelves, conveyor belt floor, greenhouse pipe chandelier); formally introducing All-In-One Vases and Upscale Vase Arrangements, and raffling off the much-coveted iPad2’s.

But here are some of the things that one simply can’t plan for or anticipate that made this show truly fantastic:

First of all, our team reconnected with old industry friends, and I got to make a lot of new ones. Maybe there’s something to this whole “flowers make you happy” thing because people within the floral industry are genuinely friendly and pleasant to be around – easy to befriend.

Second, I get to spend time with our flowers from the time they are babies until they are ready to make their way into the world on a daily basis, but here I get to see them in the world! Buckets upon buckets fully loaded with flowers are simply a stunning sight. It’s hard to say whether the two cartloads of Telstar Iris, the rainbow of soil-grown tulips, or the whole corner devoted to Lilies of all varieties (Royals, Lilytopias, Rose Lilies, oh my!) were more magnificent to take in. “Power in numbers” hit home with this display.

One last-minute inspired idea came to Lane last night when we found ourselves with a few extra tulips at the end of the day. He and another team member ended up handing out several bunches of tulips to unsuspecting people strolling around South Beach. Aside from a few “what’s the catch?” looks from suspicious passers-by, a lot of people walked away with bonus flowers and bonus smiles.



This morning’s highlight was getting a sneak peak of Rene van Rems’ new book Rene’s Bouquets for Brides, which is filled with creative and captivating wedding bouquets – some classic, some contemporary, and all made from flowers grown within the U.S. The photography perfectly captures the wide range of bouquets and “brides,” which a) make me want to get married one day so I can carry one of those masterpieces down the isle, and b) remind me that floral design of the caliber is a scientific art that is better left to the experts! For more information on Rene and his book, please click here

Finally, the icing on the IFE cake for me was the fact that our booth tied for Best Booth Design for the show. I think that the tulips-in-boots chandelier was a big hit, and the farm-like feel of the booth really resonated with people. The stunning flowers just might have had a little something to do with it as well. ;) (And yes, I wore my boots during the entire show along with my fellow team members!)


 Overall, this has been an amazing experience and one that I hope to repeat again and again. I couldn't possibly write about everything that I've experienced during this show (because you would eventually become overwhelmed or lose interest in my rambling), but let me say I'm humbled by the amount work that has gone into making this thriving floriculture industry into what it is today, and I'm happy to have met some of the folks who've contributed to it. Until next time, it's been a pleasure! 



Jun 8, 2011

How to tell a flower from a lemon


My Friday post about Lemonade Day (click here) gave me inspiration to answer one of the questions I had before starting here at Sun Valley:

How can you tell a flower from a lemon? (In other words, what makes a flower a quality flower?)

Now, I'm not talking about flower variety or arrangement style. I'm talking about how can you tell you're getting a flower, any flower, that's going to give you the optimal bang for your buck.

Here are some things to look for when trying to judge the quality of your flowers:

1. Size Matters
When looking at two flowers of the exact same variety, you can generally assume that the one with larger blooms and longer, thicker stems is of better quality. It most likely received the right mix of nutrients, water, sunlight and TLC to make it grow to its maximum potential. Just don't try to compare different flower varieties. This is unfair to the littler guys.

An orchid with Botrytis

2. What's that brown spot?
If you ever find yourself asking this question about a particular flower, run in the other direction! Unless, of course, the color is a characteristic of the flower. (Ask your florist on this one.) Brown spots could mean the flower has a mold, pests, mechanical damage, or a disease, such as botrytis.

3. How long it lasts
"Vase life" is something I didn't even know there was a term for a few months ago, and now it's something I hear about practically every day. Vase life simply means how long the flower lives after being cut. Each type of flower has a basic ballpark figure for longevity in the vase. (Click here for the vase life of Sun Valley's flowers.) If your flower lasts on the longer side of its expected vase life, it's good quality! Remember: you'll get to enjoy your flowers longer if you bring them home when they are still slightly closed. A wide-open flower is already more than halfway through its life cycle.

Personal side note on vase life: We all know cut flowers don't last as long as, say a puppy or other gifts, but sometimes when we know that we only have something for a short time, we appreciate it all the more while we have it.

Dyed blue roses can be a popular choice

4. Flower color isn't black and white
The flower color issue can actually be a tricky one. Overall, if the color of the flower appeals to you, then great! That's all that really matters. But some flowers out there are dyed to become a certain color, and well, if this doesn't matter to you, then it doesn't matter. But generally, a flower that reveals its true colors without the assistance of artificial dyes is probably your best bet if it's perfection you're seeking. Buyer be aware: several species of flowers, such as tulips, roses and gerberas, do not naturally grow in blue.

This lemon test can be applied to basically all flowers, but each individual species of flower has its own quality standards and potential sour spots. If ever you are unsure about what you're about to put in the vase, don't hesitate to ask your go-to floral expert, such as the local florist or your Mom. Aside from quality, the most important thing to remember when choosing a flower is to pick one that appeals the most to you, whether it's for sentimental reasons or for pure aesthetic attraction.


If Mom doesn't have all the floral answers, The Flower Expert Feed gives great information on a large variety of flowers. Here's the link: http://www.theflowerexpert.com/

And if you want to keep up with me and my boots, subscribe to this blog by entering your email address on the right-hand side, and follow the steps from there!