Cultivation Of Crops: Life's most important question

You and I, your company and Sun Valley - we're in the flower business, or the business of spreading cheer. We've all read the reports about how flowers make people happier, calmer, more energetic, less stressed, etc. Facilitating these emotions is what we do every day, and it's something to feel good about. Perhaps equally important as the inherent benefits of the flowers we grow and sell is how the work we do to produce flowers benefits others.

photo from nobelprize.org

Martin Luther King, Jr. said, "Life's most persistent and urgent question is, 'What are you doing for others?'" Dr. King, a martyr for social change and equality, did quite a lot for others during his short stay on Earth, more than most. But you don't have to be the leader of a civil rights movement to help out your fellow man or woman.

Like I mentioned above, we essentially make people happy for a living, but there's a whole lot that goes on before we put flowers into our customers' hands as well. This is where Veriflora comes in. The Veriflora certification ensures those buying our flowers that we are committed to delivering the highest quality products possible and producing them in an environmentally, socially and economically sustainable manner. To me, this means that we continuously strive to improve the lives of our team members, our community and our customers by working conscientiously. It means helping others out each step of the way.

Today, while we commemorate the great Martin Luther King, Jr., let's ask ourselves just what we can do for others every day in everything we do.