As promised last Friday, I am going to share a little ditty about my adventures in the Miami heat. Except I came to find that "Miami heat" may not be the best way to describe my adventures...
Last weekend, I left sunny Southern California for sunny Miami, from Bouquet Land to Flower Inspection Central. I traveled from arid heat to intense humidity to help inspect floral products going in and out of Miami, and here's what struck me as odd: I was cold. The whole time.
Cold weather boots |
Yet it turns out that being cold is a very, very good thing. For flowers, that is.
Just like a wheel of Gouda, flowers greatly benefit from staying cold from their inception to their reception. Playing it cool from farm to shop shelf ensures longer vase life and better floral quality, ultimately resulting in higher consumer satisfaction. This is why you'll hear phrases like "cold chain management" and "refrigerated trucking" a lot when listening in on a conversation about flower distribution. It's also why you'll find yourself in a chilly warehouse working in a Bouquet Department or in a nearly freezing DC inspecting floral products.
It's one thing to talk about cold chain management in theory, but it's quite another to actually experience two crucial (and chilly) steps of the process in person. My boots and I flew from one coast to the other to do just that.
Which is why I was so cold. The whole time.
For more information about cold chain managment click here.
Got a story about how cold chain management has affected your floral business (either positively or negatively)? Share it in the Comments!
Lily's Boots: The Chill from LAX to MIA
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Oleh
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