PMA Picture Book

PMA Picture Book

2016 farmer's market Floral industry PMA Fresh Summit produce marketing association Sun Valley trade show wildflower bouquets

Hey there Flower Friends,  we just returned from Orlando, Florida where we attended the Produce Marketing Association's annual trade show, "Fresh Summit." This is one of the most fun, diverse, and colorful trade shows of the year--over 20,000 attendees come to check out booths by flower farmers, produce farmers, shippers, suppliers, buyers, and everyone in between--yes, it all comes together at PMA's Fresh Summit.

We covered our booth in rustic wooden signs, lights, and thousands of American-grown flowers--our own World of Color set to wow the crowd.  Our booth was styled after a Farmer's Market with three distinct themes:

•  4th Generation Flower Farmers: Lane comes from four generations of tulip farmers, and this honors that tradition with Tulips, Iris and Lilies.

• Sun Valley Flower Patch: Our Flower Patch featured a huge collection of flowers and botanicals, such as matsumoto asters, delphinium, cotinus, and ilex.  We pick our farm-fresh products regularly and have an amazing selection of flowers available every day of the week.

•  WildFlower Bouquets: Our wildflower bouquets our created at our Oxnard farm.  At PMA, we featured seasonal bouquets with a range of price points and recipes, and all consistently styled in a way that consumers love. This display in particular had people oohing and ahhing all day!

 But enough talk! Let's take a look through our 2016 PMA Picture Book:


Sun Valley's Farmer's Market

Some of our wooden Farmer's Market signage

Time for Iris

   

Tulips from a 4th generation flower farmer

Just 7 more weeks until December! 

 

Wildflower Bouquets

 The Big Picture 

Sun Valley Booth

Bird's Eye View of the Floral Pavilion

Sun Valley PMA Dream Team

This trade show was full of ideas, education, and resources about the future of the floral landscape, but what we really loved was the joining of experts, leaders and decision makers from every link of the fresh supply chain. Trade shows like this give all of us  the opportunity  learn from each other and be inspired by what we all bring to the table.  We hope you enjoyed this Fresh Summit Picture Book as much as we enjoyed being there!

Flowers Have Powers Tour 2015

Flowers Have Powers Tour 2015

Flowers have powers Lady Aster PMA PMA Fresh Summit trade show WFFSA

Tomorrow, the Sun Valley team embarks on a “Flowers have Powers” Conference Tour of the Southeastern United States, and we hope you come along! 

 

A little bit about our theme—Flowers Have Powers is about connecting consumers to the limitless possibilities that flowers contain.  They are not just beautiful eye-candy, they have power.  They have the power to inspire, cheer, encourage, persuade, and more.  And during this whirlwind conference tour, we will find out what else they have the power to do!  

Stop #1: Miami; Floral Distribution Conference, organized by WFFSA (Wholesale Florist and Florist Supplier Association), October 21-23.

We love WFFSA and their continued advocacy for all things Wholesale Floral.  You can bet that our own Lane DeVries will be making an appearance, and we'll also have a table fronted by our Wholesale Mover and Shaker, Doug Dobecki.  This three day event starts tomorrow, October 21, and will offer opportunities to connect and network with people from the industry, as well as speakers and workshops, and a chance to check out some beautiful flowers. 

Come on by and say hello, and then join us as we head north for the next stop...

 Stop #2: Atlanta; Fresh Summit 2015, organized by PMA (Produce Marketing Association), October 23-25.

 Immediately following Miami, we'll be heading north to the annual PMA Fresh Summit in Atlanta.  This is a super fun, diverse, and colorful trade show, with booths by flower farmers, produce farmers, shippers, suppliers, buyers, and everyone in between.  We'll be there at Booth #3869--look for our Flowers Have Powers graphics along with displays of incredible (and powerful) color.   

The cool thing about both these conferences (and the organizations that put them on), is, of course, the wealth of resources, education, and networking opportunities they provide, but ALSO the opportunity that they give us—all of us, from all parts of the industry—to come together, learn from each other, and be inspired by what we all bring to the table. 

So I guess we have learned yet another power that flowers have—the power to bring us together.

Hope to see you all there!