Autumn began to reveal its colorful head a couple weeks ago, and now, after the official Fall Equinox, complete with a
Blood Moon Eclipse, I think it is safe to say that the change in season is now in full swing!
To talk about how
Sun Pacific Bouquet (aka Sun Pac) is answering the call of Autumn, I picked the brain of
Rodi Groot, the head of our Sun Pac Division. Located in Southern California at our Oxnard Farm, Sun Pac designs hand-crafted, farm-fresh bouquets, and Rodi was able to tell me a little bit about the creative process for their
Fall Bouquet Collection. |
| Fall Sensation #3 |
First, they start with what is in-season, agronomically speaking, and then they explore what is in-season in the fashion world. For this, he has assembled the Sun Pac dream team-- Melina, the designer du joor, Jennifer, their fashion and marketing expert, and Pam Smith, a strategy consultant with 30+ years in the floral industry.
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| Melina photographing new bouquets |
In their new office space, these folks are the creative force behind Sun Pac. They begin by creating a "mood board" with a specific theme. They then research the theme; collecting pictures, colors, and trends in order to create the "mood" they want the bouquets to reflect. These boards will become a collage of inspired ideas--color palettes, fashion trends, printouts, patterns, flower combinations, and more. These mood boards are very in-the-moment, very seasonal, and very trendy.
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| A Sun Pac Mood Board |
For example, with the arrival of October, the Sun Pac team has created different mood boards for Oktoberfest,
Halloween,
Dias de los Muertos,
Thanksgiving, among others. The "feel" from these boards directly translates into what they use to build their seasonal bouquets.
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| Bouquet of the Month October |
This process is quite exciting! Where Sun Pac used to "market from the dirt," they now have the power to use what flowers they have in the ground in tandem with what the market wants. The resulting products are original, super fresh, sense-filled bouquet arrangements.
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| Bouquet of the Month November |
Not only that, Sun Pac also allows for specially made custom bouquets. They invite wholesale and resale florists into the process, opening up the discussion for what their specific clientele likes and wants to see. The process is the same, but personally tailored to the customer's taste, and highly targeted for their intended audience. Both the standard and custom-tailored programs provide bouquets which are sleeved, bar-coded, and ready to go.
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| Fall Sensation #2 |
As for the future of Sun Pac? This year they moved into a larger office, and Rodi hopes they continue to grow. Since the Sun Pac Division is part of the greater Sun Valley family, they have a huge flower basket from which to pull, and they will always be distinguished by Sun Valley's high standards in quality, freshness and varieties.
So if you are looking for grower's choice or seasonal shorts, Sun Pac is the bouquet provider of choice. Why not eat from the most colorful cornucopia you can find?
