See You at PMA and WFFSA
Moments of Awe PMA Fresh Summit WFFSALater this week flower farmers, shippers, suppliers and buyers will be gathering in Anaheim at the annual Produce Marketing Association "Fresh Summit." This is one of the most fun trade shows of the year, and Sun Valley will be there with a huge selection of the flowers we grow.
This year there is a Floral Pavilion which will host growers and bouquet makers from around the world. The theme of our booth (#4144) is "Moments of Awe." This theme is about connecting consumers to the way flowers make you feel, reminding flower enthusiasts of the power of flowers and creating new flower lovers.
Taking a cue from Pintrest, Facebook and other social media, we have created graphics that complement our flowers, with inspiring quotes and song lyrics which illustrate the power of flowers in our culture.
This year there is a Floral Pavilion which will host growers and bouquet makers from around the world. The theme of our booth (#4144) is "Moments of Awe." This theme is about connecting consumers to the way flowers make you feel, reminding flower enthusiasts of the power of flowers and creating new flower lovers.
Taking a cue from Pintrest, Facebook and other social media, we have created graphics that complement our flowers, with inspiring quotes and song lyrics which illustrate the power of flowers in our culture.
The booth is staffed by our knowledgeable sales team and flower farmer Lane DeVries, so come with your questions about your favorite flowers, and we will be ready!
We will also have a presence in the New Products Showcase, which will be located in the lobby between hall B and C. This area will highlight the New Certified American Grown logo and our award winning Telstar Iris, which represents this growing consumer trend perfectly.
Being a member of the Produce Marketing Association is an important way to connect to our industry. The resources available to members are very valuable; focusing on Science and Technology, Global Connections, Industry Talent and Leadership on complex issues make PMA a worthy investment.
Then...
Next week, Sun Valley will also be making a splash in Miami at the Annual Wholesale Florist and Supplier Association Convention (WFFSA), October 22-24. We will be at Booth #88, our Wholesale Manager Doug Dobecki and National Sales Rep. Barbara Haskins will be there throughout out the conference, so make sure you stop by for a visit.
Lane will also be making an appearance at WFFSA, giving a presentation about Women's Day as part of The Stories That Shape Our Industry session. This is a must see if you are at WFFSA!
The value of joining WFFSA is their targeted education and networking programs, as well as, technology insights and access to business services. We are proud to partner in their programs.
The Sun Valley team is excited get out on the road and visit with our customers, both old and new, so don't be shy, come say hi!
