Do you QR?

Do you QR?

CA Grown farmer's market Floral industry Gerberas Lilies QR Codes Sun Valley Tulip festival Tulips

I spend a lot of time talking about our flowers, how they're grown, their vase life and that kind of thing, but I'm switching gears today. I'm talking about the phenomenon that occurs when flowers, which have been around since the dawn of time, meet cutting-edge, "futuristic" technology. I'm talking QR codes.

Quick Response codes, called QR codes by those in the know, aren't really the latest technology out there today by techie standards, but they're still taking some time to infiltrate into everyday life. Sun Valley used the nifty matrix barcodes for the first time at the IFE trade show in June, and now we're looking for new ways to implement them. That's why I want to know a few things from you:

Let's start simple. Do you know what a QR code is?
For those who don't, here's what it looks like...




For more information on QR codes, scan the image above (you need a smart phone to do this). Here's how:

1. Install a QR reader app on your phone, which you can search for in your app store by typing "QR reader" 2. Scan the code above by holding the phone up to it (you have to be in the app when you do this)
3. See where it takes you!

Moving on...

Do you scan QR codes?
When you see them in magazines, on posters, or on packaging, do you feel the urge to scan them to see what they're all about?

Do you use QR codes?
For those of you in the flower business, do you use them in any of your promotional materials? What kinds of things do you link them to? Do you find them useful and/or successful?

What can our QR code do for you?
If we were to stick a QR code on, say, a bunch of 10 stem tulips, what would you want it to link to? For example, do you think your customers would be interested in learning more about our farm by watching our uBloom videos (Arcata and Oxnard)? Or what about linking them to an informational page (Tulip Care Tips or Tulip Resource Page)? How about coupons or contests? Any other suggestions?

The graph below shows the most common reasons consumers scan QR codes, according to a recent study by MGH.


(Source: MGH 2011)

I would really apprectiate some feedback on these questions. If you've got any input, please leave it in the Comments, or talk to your sales rep about it. Until then...



Fun facts and clever uses for QR codes





Qr code stats revealed (MGH Study 2011)