Showing posts with label #CAGrown. Show all posts
Showing posts with label #CAGrown. Show all posts

Apr 11, 2017

Spring Flower Series: CAgrown Iris

Springtime on a California flower farm is something to behold, and with two farms located at each end of the state (Northern Arcata and Southern Oxnard), we get to experience this magical season two-fold. Today, our Spring Flower Series brings us to our fabulous Iris.  Yes, we grow this crop year-round, but springtime is when it really kicks into high gear.
Sun Valley Telstar Iris

California Iris

We grow a few crops at both our Oxnard and Arcata farms and Iris is a big one.  In warmer Oxnard, our iris is grown in open fields October through May, and in cool, coastal Arcata, we grow iris in hoop houses year-round.  This parallel production gives us a steady supply of fresh iris, especially during spring as the both farms take advantage of the perfect iris weather.

Arcata in Spring
Foggy Arcata
When summer brings its heat, it will be too hot for field iris in Oxnard, but our cool and foggy Arcata summers create the perfect environment, so come summer, we will be growing iris in both hoops and the field.  Frosty nights are few and far between, and there’s sufficient sun during the day without the oppressive heat that can cause plants to go dormant.

Hoop House Spring Iris


When our iris bulbs arrive from Holland, we store them in heated rooms (heat keeps the bulbs dormant).  Once we're ready to start planting, we wake the bulbs by cooling them, and then we plant them in fresh, fertile soil.
storing and planting iris bulbs
Iris bulbs from warm storage to fresh dirt.

If these are hoop house iris, the bulbs are planted in crates, but if they are planted in the field, the bulbs go straight into the ground!

Growing Hoop House Iris

Iris budWhen it comes to harvesting Iris, timing is everything.  The heads must be full, which means the tip of the iris will still be sheathed by green leaves, but contains color on the inside.  The sheath keeps the iris petals safe during transport, and this picking point is considered the "window pane"-- the iris is still closed, but ready to bloom within a few days.  It takes an experienced eye to notice the "window pane," and once it's noticed we have to move fast.  At this stage, iris develops quickly and green buds in the morning can turn to colorful heads in the afternoon, which is why our dedicated Iris team sometimes picks two times a day.  This hard work pays off, and is the backbone of our successful iris program, which is one of the largest in the country.

Lane examining field iris
We have been growing iris for decades, using time-tested traditions and modern technology to perfect our techniques in both the fields and hoop houses.  Our proprietary post-harvest care is something special too -- we are continually testing, innovating, and improving our post-harvest treatments, and that, when used in tandem with our cold-chain management, has created a consistent supply of high-quality, cut iris for the market, direct from our farms.

Stages of Iris bloom
Telstar Iris in Action

We grow a gorgeous variety of white, yellow, purple and sky-blue iris, but it's our Telstar Iris that really steals the show, and dominates our growing program. The Telstar is a favorite among florists, wholesalers, and floral fanatics alike, guaranteed to be in any Spring Floral Arrangement you may see during the season.  They're recognizable by their beautiful blue color, accented by flashes of yellow atop long, thin stems. It is the only blue Iris guaranteed to open every single time, with the strongest stems and longest vase life out of any other iris.

 Spring Iris Bouquet


Telstar or not, Iris are a harbinger of spring, known as the "dancing spirit of the fields." Give your sales rep a call and bring that dancing spring spirit into your world today!

Lady Aster Spring Flower Series Iris






Dec 27, 2016

Sun Valley Goes to the Rose Parade

This weekend will bring us all into 2017, which also means Pasadena, CA will be having its annual  Rose Parade on January 2nd.  This New Year's Day parade began in 1889 to showcase the floral bounty of California; today, 120 years later, it continues to do just that.
Flowers in the Rose Parade
2016 Miracle Gro  Float
I first experienced the Rose Parade when I was 7 years old; my parents took my brother and me on a road trip to Southern California, where we camped out on the sidewalk with hundreds of other people celebrating New Year's Eve.  The next day we watched the parade, and I was fascinated with the elaborate, moving floats, completely covered in flowers.  To me, it was pure magic.

Rose Parade Flowers
From the 2016 Rose Parade
History of the Rose Parade In the parade's earliest days, the flowers came from the flower fields nearby.  The elaborately decorated parade carriages showed off the great variety of everything California soil and farmers could grow, even during the dead of winter.  Today, the celebration of California-grown flora continues with the annual Rose Parade, and also through the work of the California Cut Flower Commission (CCFC), which is dedicated to sharing and preserving the agricultural beauty of California.  Each year, the CCFC honors and certifies floats that keep the tradition of using local flowers alive.  

As a proud California-based flower farm, you can bet that our flowers will be there.  Every year our flowers are used in several of the floats and decor, but you can find the biggest concentration on the award-winning Cal Poly Float.  Cal Poly University is dedicated to educating the next generation of farmers and ranchers in California, and their support of  flower farmers is on fully display in the Rose Parade.


Cal Poly Soaring Stories Float

 Each year's parade has a theme; last year was "Find Your Adventure," 2015 being "Inspiring Stories," and this year will be "Echoes of Success." I can't wait to see what the hundreds of floats are stirring up this year!
Cal Poly Float Rose Parade
Flowers in the Rose Parade Sun Valley
Cal Poly's 2016 Float


Keep an eye out for our Green Ball Dianthus, Tulips, and Lilies on Cal Poly's Float this year, as well as four different varieties and shades of our Iris used in other elements of the parade.  But above all, enjoy the visual celebration of everything California, and have a great New Year. 

Sun Valley Goes to the Rose Parade

Oct 25, 2016

What do Redwoods and French Tulips Have in Common?


The North Coast of California gives us the majestic Coast Redwoods, the tallest trees on this planet.  The cool, coastal climate up here in Northern California allows for their amazing growthplenty of fog, plenty of rain, and steady, temperate summers.  This ideal environment responsible for our region's "Redwood Curtain," is also what allows us to grow some of the best bulb flower around, including our French Tulips.


 Redwood Grove French Tulips

Our French Tulips, much like the Redwoods on our shores, are the tallest and biggest of all the tulips, which is why we branded them with pride: Redwood Grove French Tulips.  French Tulips are mutations of a Single Late Tulip (SLT) variety, known as Mrs. John T. Scheepers, which has been referred to as the "Mother of all Tulips."  The original tulips were grown and picked in the Cote d’Azur region of Southern France, which led to the name French Tulips.

These French Tulip Hybrids are highly sought after for their incredible height, strong stems, large, shapely flowers, and genetic vitality, aka, long vase life.  And when we say incredible height, we mean incredible height! Redwood Grove French Tulips are picked when they are at a minimum height of 24 inches. 
 
The challenge for the flower farmer lies in the growing conditions needed for optimal French Tulip height and quality. Unlike standard tulips, which are grown in greenhouses and can be influenced by changing temperature and light conditions, French Tulips refuse to be manipulated in this way.

French Tulips do not tolerate glass greenhouse conditions--they prefer to be planted in hoop houses, where that cool, coastal weather (the same that helps those tall redwoods grow) can move freely through their rows. 


The wonderful thing about this process is that it leads to stunning, super-tall tulips that are bursting with color and personality.  The foliage is a rich green which highlights the bright bloom, and the stems are big and strong in order to support the large, egg-shaped bloom heads--just check out the customer favorite, Renown Unique, below. 

The incredibly popular, and aptly-named, Renown Unique

With their tall height and large buds, customers sometimes express concern that their French tulips will fall over.  However, Redwood Grove French tulips are quite good at keeping their form, especially with our thick and sturdy stems--all you need to do re-hydrate your Frenchies correctly and you will be able to enjoy your tall arrangement for weeks. 


French Tulip Care and Handling


Step 1: After purchasing Redwood Grove French Tulips, simply trim the ends while the tulips are still in their sleeve.  Keeping the sleeve on is key! Whatever form the tulips are in when they're re-hydrating is the form that they will keep.

Step 2: Dissolve a flower food packet in a clean vase filled with water and place the still-sleeved tulips in the vase and leave 'em like that for at least four hours.


Step 3: After four hours, remove the sleeve.


Step 4:
Place the tulips back in the water-filled vase, and keep them in a cool location out of direct sunlight.

Step 5: Enjoy, replenish water as needed, and keep watching! Tulips continue growing in water, so your already-tall French Tulips can gain up to 5 more inches in height while in the vase. 

I took some of my favorite French tulip varieties home to try out this technique last week.  Here is how they looked in the days following the in-sleeve hydration technique:


 

As you can see, a little French Tulip care and handling goes a long way! These Frenchies continued standing straight while their stems grew taller, their leaves loosened up, and their buds gained color.  Watching cut tulips continue to go through their growing cycle is fascinating; my favorite moment is when their flower buds open up and you get a peek inside to their eye.


If you are a fan of standard tulips, why not try French Tulips, which have the same vivid colors, but larger blooms, longer stems, and a height that is perfect for creating tall centerpieces, impressive designs, and really special gifts.  Take a little bit of Northern California's Redwood Forest home with you when you buy our Redwood Grove French Tulips.




Sep 6, 2016

LA Hybrids: Bred To Please Consumers

Our own Bill Prescott recently contributed an article to the Produce News highlighting LA Hybrids for fall. These amazing lilies are coming in strong on our farm. - Lily

LA Hybrid yellow royal lily
People buy cut flowers to enjoy their full splendor, yet it is intrinsic in the very nature of flowers that they bloom, and then the blooms fade. When I talk to consumers about flowers, the one phrase I hear again and again is that,“They don’t last.” Frankly, I’m glad they don’t last; flowers perform a single, unrepeatable act of beauty for every person willing to spend a couple dollars or plant a garden.

Watching the progression of a lily opening up over the course of days fills me with joy and appreciation. In this respect, flowers are much like snowflakes- no two are truly the same. There are no digital copies, you can’t copy and paste flowers.

You must grow them.

LA Hybrid growing royal lily


The new breeds of Longiflorum Asiatic Hybrids (LA Hybrids) are redefining the often sticky subject of “vase life.” This isn’t by accident or coincidence. The breeders in Holland have been working with these hybrids to focus on not only rich colors, a wide ranging color palette, and thick healthy petals, but unparalleled vase life.

LA Hybrid orange royal lily


When consumers can take home a bunch of lilies and have them last two weeks in their home, we are expanding the value proposition of our flowers. If a consumer does a weekly grocery trip, imagine as they walk past the floral department, and think,“the lilies I bought last week still look great, I will get more next week.”
LA Hybrid pink royal lily

This level of performance builds long term sales and trust from consumers. Vase life is a holy grail of the flower industry, and it is equated to value in the consumers mind. No matter how beautiful a flower is, if it wilts and dies quickly, consumers are disappointed. LA Hybrids are the cure for this issue.

LA Hybrids also break the traditional thinking of lilies, because they have virtually no scent. Though many people love the intoxicating fragrance of an Oriental, they are potentially inappropriate for some social situations, such as taking flowers to a dinner party.

autumn colored lilies


When I show a consumer that these lilies don’t have a scent, they immediately start taking about the family member or friend that loves lilies, but can’t handle the fragrance.  This lily solves a problem for our customers.

Lilies have universal year round appeal- however, autumn just seems to resonate with lily lovers. LA Hybrids are perfect for fall, coming in the warm oranges, yellow and reds that consumers love for September, October and November.

As flower farmers, we are growing and nurturing these wonderful creations so they will perform at the highest level for consumers.  As an industry, we all understand that creating the optimum experience for our customers is the key to our success and the continued support of our sales partners.
LA Hybrid sun valley floral farm royal lily

If you are not offering LA Hybrid lilies to your customers, this fall is the perfect time highlight these warm toned lilies with a class leading vase life and the added benefit of no scent.

Mar 8, 2016

Women's Day Freesia Tsunami

Today is March 8th, so you know what that means....
 

To celebrate here on the farm, we'll be giving a mix of Sun Valley's finest flowers to all our female team members.  These valuable women help make the world of color a reality day after day.



One of the fine flowers included in these Women's Day bouquets is the beautiful and fragrant freesia.  A note about growing freesia--the soil is kept warm for healthy stem development, then for the moment(s) of truth, the soil is cooled so that the freesia can "set bud" (aka, begin producing its beloved flowers). 
That moment is now.  While the rest of the country is experiencing winter storms, our own Oxnard farm is experiencing a freesia tsunami, and it is beautiful!







Freesia are particularly fitting for Women's Day--a classically styled flower that performs well under pressure, with a lovely scent, and long vase life.

We'll be following the day's activities closely, sharing the good stuff and posting our own, so stay tuned @LilySunvalley on social media to see how women are being celebrated all over the world, all day long.  Follow more Women's Day happenings (and share your own) with the social media hashtags below:

 Happy Women's Day. 










Feb 16, 2016

Field to Vase Dinner Tour Comes to Arcata!

The Field to Vase Dinner Tour is starting 2016 off right!  The widely-acclaimed dinner tour (the brainchild of American Grown) is kicking off this year's circuit right here in Arcata, in one of Sun Valley's very own tulip greenhouses--and you are invited to join us for this enchanted evening among the flowers.
Field to Vase Arcata Humboldt


Sounds magical, right?  Believe me, it is.  What I love about the concept is that it is not just a typical gourmet dinner in a pretty setting.  It is those things, but it is also an opportunity to support your immediate community, while also advocating for our country.

Yeah, I said it, and it's not hyperbole..... (Okay, maybe a little bit).


What do I mean by that? Well, did you know that 80% of flowers in the United States are imported from South America?  Unfortunately, this statistic is not well-known, which is why the American Grown brand (an offshoot of the California Cut Flower Commission) launched the Field to Vase Dinner Tour last year.  Its intention is to create awareness of the domestic flower movement.  Everything about the enchanted evening highlights the importance of Fresh, Local, and Sustainable--the flowers at the center of the table (and surrounding it), the wine in your glass, and the food on your plate.  Studies have shown that given the choice, consumers prefer American Grown flowers, echoing the preference of those who care where their beer was brewed and how their beef was raised, chickens were reared, and so on.


Field to Vase Dinner Tour

Last year, the dinner tour was a smashing success, nearly selling out in every location, and it looks like we are on track to do that here.  Here's what to expect:

A four-course meal of local food prepared by local businesses--think Eel River Grass fed Beef incorporated into gastronomical delights by Arcata's own CafĂ© Brio and Folie Douce; beer flowing from McKinleyville's Six Rivers Brewery; a selection of award-winning wine from StargazerBarn.com and Trinity River Vineyards (Willow Creek); and Drunken Botanist-inspired cocktails mixed from locally-made vodka.  Dinner will be served on a single long table, against a backdrop of millions of growing tulips.  This is the unique setting for an intimate tour of Humboldt County's epicurean and agricultural delights.

Field to Vase Dinner American Grown


The tulips growing in the greenhouse won't be the only flowers, of course. There will be arrangements galore, all done by local business owner Faye Zierer Krause of Flora Organica Designs.  She'll be using Sun Valley flowers, greens, and botanicals to make table arrangements and dramatic installments, and there's even going to be a small demonstration for those who want to learn a few tricks.  
F2V 2016 American grown

Also joining the evening for drinks, dinner, and conversation will be best-selling author and flower fanatic, Amy Stewart,  floral advocate and garden geek Debra Prinzing, and Winemaker Wil Franklin.  Of course, the evening would not be complete without our very own CEO Lane DeVries, whose passion for flowers, this community, and the Sun Valley team stands as testament to the American Grown feel of the entire event.


Field to Vase flowers



Tickets are $184 and include all the food and drink, a farm tour led by Lane DeVries, a flower demonstration by Faye, a swag bag of American Grown goodies, and of course an armful of local flowers.  There are only 150 tickets available for this once-in-a-lifetime event, so you better get while the gettin is good. 

So, what are you waiting for? Show Humboldt Field-to-Vase some love, buy your tickets here.  

Field to Vase Lady Aster